grënx - Your Market

The Market: What are we after?

GreenTeaHP is a CrossOver Beverage into into all of these markets.

• The US soft drink market is a $63 billion market annually. (Beverage Digest)
• Americans spend $40 billion annually on weight loss products. (Business Week)
• US coffee is a $34 billion market, annually. (Packaged Facts)
• Americans spend $20 billion per year on nutritional supplements. (Boston Globe)
• Americans consumed 50 billion bottles of water last year, and spent over $15 billion to do it. (Fast Company Magazine)
• The US functional beverage market hit $9.8 billion last year.(Dairy Reporter.com)
• The US tea market is over $5 billion annually. (Packaged Facts)

Aggregated, that’s over $180 billion spent annually in the consumption of non-alcoholic beverages and nutritional supplements.

What can we conclude from this?

1. Americans are very thirsty. They need to drink a lot of something each day.
2. Americans are very concerned about taste.
3. Americans demand convenience.
4. Americans are becoming more interested in health benefits from their drinks.
5. Americans spend a lot of money trying to manage or lose body fat.

Now consider this:

Can you think of any drink that even begins to address all five of the above needs?

Together we will begin penetrating these enormous markets with a totally unique offering. We call it the “CrossOver” beverage!!

• GreenTeaHP crosses over into the soda market with its great taste.
• GreenTeaHP crosses over into the bottled water market because of its unique pixie packaging.
• GreenTeaHP crosses over into the functional beverage, nutritional supplement and weight loss markets for several reasons. It helps us feel better. We receive health benefits. We manage our weight better because of the lack of sugar and its fat burning characteristics. We experience more energy.
• GreenTeaHP crosses over into the coffee and tea markets because it contains concentrated green tea extract, important to sustaining good health. The product has a variety of natural flavors that have been blended with the green tea catering to a variety of palates…those that prefer fruity flavors, the tea lovers and coffee lovers as well. Each serving provides the health benefits of green tea, regardless of the natural flavorings.

So what are we after?
1 %! (That’s approx. $2 billion in sales) - IMAGINE THE ADDITION OF THE INTERNATIONAL MARKETS!

Footnote: Green tea extract is the main component of GreenTeaHP. Here’s a quote from Packaged Facts: “Tea is one of the most underdeveloped beverages in the U.S." The potential is enormous, as tea barely compares in market size to beverage.